Bookmarks are amazingly helpful in allowing your readers to navigate through your PDF documents easily. By default, a bookmark will point to an ‘Acrobat View’, which is a location at a specific magnification (such as Page 3 at 100%). Here’s a cool trick in which you take a standard bookmark and retrain it to initiate an email instead.
The first thing you’ll want to do is to make sure your Bookmark Panel is open. To create your new bookmark, you can either click on the New Bookmark button (the middle of the 3 buttons on the right along the top of the Bookmark Panel), or simply press CTRL-B (CMD-B on Mac). A new bookmark is created instantly & is named “Untitled” by default. You’ll notice that this new bookmark is automatically highlighted, and is ready for you to give it an appropriately descriptive name. I used “Email us your comments”. At this point, your new bookmark points to whatever view 
you had showing in the view panel when you made the bookmark… and we need to (temporarily) break this. Right click on your new bookmark and select Properties. Click on the Actions Tab. You’ll see the default action of “Go to a page in this document” listed. Click on this and press the Delete Button. Your
bookmark has no functionality at all right now, so we’ll add a new – and different action. Click the down-arrow next to the Select Action option and select Open a Web Link. Click the Add Button and enter the proper html code for an email link: mailto:me@mycompany.com?subject=Product Inquiry. Of course, you’ll customize the target email address and (optional) subject line. Click OK and test your newly-trained bookmark. It should bring up a blank email in your default email app, complete with recipient & subject lines pre-filled.
If this was your first visit to Acrobat’s Actions, explore and experiment – you’ll be delighted at what operations you can have a bookmark perform.
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